Search Engine Optimization

Posted: February 11, 2011 in Uncategorized

What is Search Engine Optimization?

 

• Process of improving the visibility of a website or a web page in search engines
• Cross linking between pages of the same website. Giving more links to main pages of the website, to increase PageRank used by search
• Keyword rich text in the webpage and key phrases, so as to match all search queries.
• Adding relevant keywords to a web page meta tags, including keyword stuffing.
• URL normalization for webpages with multiple urls, using “canonical” meta tag.
• SEO Trending based on recent search behaviour using tools like Google Insights for Search.
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Content Management System

Posted: February 11, 2011 in Uncategorized

Drupal

Drupal is a free software package that allows anyone to easily publish, manage and organize a wide variety of content on a website. Hundreds of thousands of people and organizations are using Drupal to power an endless variety of sites.

By using Drupal’s system, you can manage content without programming.

Markteing on Facebook

Posted: February 9, 2011 in Uncategorized

Keep in mind the needs of the intended customer. Ensure that the marketing strategy brings benefits to the intended customer, like making their life that little bit easier and ensure that the strategy allows communication between the customer and yourself, the marketer.

Widgets

Posted: February 9, 2011 in Uncategorized

What are they?

Widgets are a standalone application that can be embedded into any third party site, such as Facebook, by a user.

Benefits

  • Can spread like wildfire
  • Introduces site’s content to new users

Scope//Workload

Posted: February 1, 2011 in Uncategorized

This is our work breakdown for the project

Stephanus (Leader) & Qayyum (Henchmen) :

  • Revamp Site
    • Research / Case Studies Comparison
    • Evaluation
    • Prototype
  • Social Media Tools
    • Youtube
      • Research
      • Evaluation
      • Prototype
      • “Video Content”
  • Offline Activities / Events
    • Campaigns
      • Milk Bottles Cardboard Figure

 

Jethro (Leader) & Melvin (Henchmen) :

  • Revamp Site
    • Research / Case Studies Comparison
    • Evaluation
    • Prototype
  • Social Media Tools
    • Facebook
      • Research (Widgets)
      • Evaluation
      • Prototype
      • Monitor/tracking of sites
      • Promotion / Marketing
  • Offline Activities / Events
    • Mobile Exhibition
      • Milk Bottles Cardboard Figure

 

MILK – Mainly I Love Kids!

Posted: January 25, 2011 in Uncategorized

Hello everybody today I’m going to write about MILK, not the kind where you drink but.. an organisation

MILK (Mainly I Love Kids) Fund is a

  • charity organization that was set up to reach out and help disadvantaged children and youth
  • work alongside mainstream programmes
  • provide a holistic approach that guide these disadvantaged children back to mainstream society

MILK, through programmes such as the Pathlight Bursary, Healthy Start, LIFE (Learning is Fun and Exciting), helps children from disadvantaged homes gain access to early childhood education therefore developing a learning foundation.

Some of the Educational Support programs:

  • MILK Education Fund
  • Pathlight Bursary
  • Healthy Start
  • LIFE ( Learning is Fun & Exciting)

Engage with your Target Audience

Twitter allows you to interact with your potential customers

Brand Awareness

– Twitter will help, much like Facebook and Youtube, to increase your brand awareness. Toys R Us did it in order to promote a range of toys and it worked

Customer Feedback

Cutomers can give their feedback live

References

http://www.marketing-jive.com/2009/07/15-business-benefits-of-using-twitter.html